efforts to save a much loved radio station …
Below is an email forwarded to me by a group member of Asian Underground London – that was sent to the BBC . A good example of how people are taking proactive steps to help save the Asian Network.
The strategy seems to connote a focus on efficiency at the expense of choice. Though I can see that there is such a thing as too much choice I think some proposals are a bit detrimental. For example, the decision to shut down BBC Asian Network.
In recent years the BBC has moved away from groundbreaking, fresh programming; bringing us such things as celebrity dancing on ice. Somewhere along the line you got it right with the BBC Asian Network. In that one move the BBC stopped being the stuffy, archaic establishment and actually became something very impressive. It became reflective of the needs of a certain underground music society and has gained huge amounts of kudos since.
The BBC showed it was versatile, able to cater to the taste of many while still maintaining its core principles and value. It showed that licence payers like myself (and thousands others) were being catered for. Because, to be honest, who needs another re-run of Masterchef at the expense of something new and quite frankly, really stimulating?
Rimi Downey Jr